Darth Vader, leadership and business

Again, I've often posted on Lord Darth Vader's leadership and motivational techniques and his expansion into advertising.  Unfortunately I didn't not make this conference  but we at least got the highlights thanks to Mike Hammock

Today we offer you a special treat by a very special guest contributor. Darth Vader is a modern-day success story, having risen from humble orphan roots to the second-highest position in the largest corporate body this galaxy has ever seen. Although better-known for his visionary work in the realm of law enforcement, he is also responsible for the day-to-day operation of many of his organization’s most crucial assets. Here, he shares with us some of the lessons he’s picked up along the way as he rose to Galactic prominence. Join us as we welcome Lord Darth Vader to our humble website.

Also, feel free to leave any positive responses in our comment section. Negative views are also welcome, of course, and will be individually… responded to.

Operating a truly effective organization can be daunting. It requires skill, dedication, a willingness and ability to rebound from failure, bloodlust, and a notable absence of mercy. Mastery of the Dark Side of the Force is also useful. You’re probably asking “how did the empire become The Galactic Empire?”



This article gives you a few of my favorite management secrets, some of which I have passed on to my brother, Chad, who manages the Day Shift at Empire Market. In the spirit of Stephen Covey’s Seven Habits of Highly Successful People, here are what we might call “Nine Habits of Highly Sith-cessful People.”



Use Fear. Yoda once said that “fear is the path to the Dark Side.” He couldn’t have been more right; however, his conclusions were wildly off base. Fear can be a great motivator, both for you and for those around you. Fear can help you overcome moral ambiguities by clouding them with the need for action, now. Also, fear is the way to motivate people. You may find their lack of faith disturbing, so you may need to demonstrate your superiority. If someone disagrees with you, Force-choke them until they see things your way.


Don’t Tolerate Dissent. Destroy it. Make sure everyone knows that your word is the last word. Demand unwavering faith in your abilities from your inferiors, and if they display a disturbing lack of faith, choke them.


Punish Incompetence. Many of your subordinates will be as clumsy as they are stupid. If someone has failed you for the last time, Force-choke them to death and promote someone who knows what they are doing. Keep Force-choking people until someone finally learns his or her lesson.


Deal Exclusively On Your Terms. Periodically, you will have to make deals. Alter them at your discretion, and don’t worry about any consequences. I recently had to do this with a mining entrepreneur in the Cloud City of Bespin, who expected to be treated with equanimity. Needless to say, I got what I wanted.


Use Loyalty Judiciously. Only submit to a stronger hand, and then try to destroy it once you are powerful enough. Stop at nothing to get to the top.


Always Look for Talent. Periodically, you will come across a real gem like my wayward son, Luke. Realize that they can be your key to double-crossing your superiors. If they don’t play along, kill them.


Know that Power is what matters. Your ability to assert yourself in a difficult situation depends on your power. If you have power, you can have anything you want. Stop at nothing to get it.



Get Out There and Lead. While Grand Moff Tarkin was prematurely celebrating victory over the Rebel Alliance, I was out there shooting at X-wings. Which one of us survived the Death Star attack? That’s right, me.


Finally, always remember that an elaborate, far-reaching plan, which relies on people reacting exactly how you plan for them to react, is always better than a simple plan. Nothing illustrates your genius quite like a meticulous, detailed, super-plan which will go horribly awry if people don’t react exactly the way you think they will. Just know who to blame when things don’t go the way you expect them to.


Those are a few brief pointers that I have used to make my climb, from defeated Jedi pulling his mangled corpse out of a volcano to Dark Lord of the Sith overseeing the construction of the ultimate power in the universe. With the right effort, you can, too

Darth Vader is a Dark Lord of the Sith and second-in-command in the Galactic Empire, where he is the pupil of Emperor Palpatine. He studied the Jedi arts under Obi-Wan Kenobi and serves a Sith apprenticeship with Darth Sidious. Darth’s brother, Chad, is the Day-Shift Manager at Empire Market. This article was co-authored with Mike Hammock